Category Archives: Other

Hearth & Tap Case Study

 

In 2016, Porterhouse (a well-established and highly regarded restaurant in Montvale, NJ), reopened as Hearth & Tap Co., a farm-to-table gastropub. 201 Marketing and Media was hired 6 months before the reopening to develop a logo, branding and media plan with the goal of retaining Porterhouse customers, while also attracting new customers both in Bergen and Rockland County. After the creation of a logo, advertising concepts and verbiage were developed and a media strategy consisting of print, direct mail and online was launched. Hearth & Tap Co., is currently a thriving business and our advertising partnership continues to evolve to address new goals.

 

 

                               

 

 

 

Jarlsberg Cheese Case Study

Jarlsberg Cheese Case Study

Over the course of a short 6 month period working with Jarlsberg Cheese we here at 201 Marketing and Media have been able to develop and grow an impressive social media presence. Using targeted ad computing along with creative contesting there has been significant growth across the board. For example:

  • Page views have increased by 121.3%
  • Total likes are up 266.2%
  • Organic page video views have grown by 157.3%
  • The number of page engaged users has increased by nearly eightfold (685.4%)