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River Edge Dental Case Study
The goal for River Edge Dental (a 201 Marketing and Media client since 2014) was to further stand out from the crowded dental field in the Bergen County area. Already a leader in dentistry and innovative cosmetic and reconstructive surgery, the challenge still remained to differentiate from the others and inform current and potential patients of all the offerings. The first phase involved a complete creative rebranding which was undertaken in collaboration with a Manhattan ad agency. Everything from a new logo to a new tagline and from new print creative to new TV spots were created. A media plan was launched that included an extensive direct mail effort working in tandem with local TV, print ADS and a new Web site. River Edge Dental and 201 Marketing and Media continue to work together and like their dental practice, utilize the most innovative opportunities around.
Hearth & Tap Case Study
In 2016, Porterhouse (a well-established and highly regarded restaurant in Montvale, NJ), reopened as Hearth & Tap Co., a farm-to-table gastropub. 201 Marketing and Media was hired 6 months before the reopening to develop a logo, branding and media plan with the goal of retaining Porterhouse customers, while also attracting new customers both in Bergen and Rockland County. After the creation of a logo, advertising concepts and verbiage were developed and a media strategy consisting of print, direct mail and online was launched. Hearth & Tap Co., is currently a thriving business and our advertising partnership continues to evolve to address new goals.
Jarlsberg Cheese Case Study
Over the course of a short 6 month period working with Jarlsberg Cheese we here at 201 Marketing and Media have been able to develop and grow an impressive social media presence. Using targeted ad computing along with creative contesting there has been significant growth across the board. For example:
- Page views have increased by 121.3%
- Total likes are up 266.2%
- Organic page video views have grown by 157.3%
- The number of page engaged users has increased by nearly eightfold (685.4%)
