Hearth & Tap Case Study
In 2016, Porterhouse (a well-established and highly regarded restaurant in Montvale, NJ), reopened as Hearth & Tap Co., a farm-to-table gastropub. 201 Marketing and Media was hired 6 months before the reopening to develop a logo, branding and media plan with the goal of retaining Porterhouse customers, while also attracting new customers both in Bergen and Rockland County. After the creation of a logo, advertising concepts and verbiage were developed and a media strategy consisting of print, direct mail and online was launched. Hearth & Tap Co., is currently a thriving business and our advertising partnership continues to evolve to address new goals.