River Edge Dental Case Study
The goal for River Edge Dental (a 201 Marketing and Media client since 2014) was to further stand out from the crowded dental field in the Bergen County area. Already a leader in dentistry and innovative cosmetic and reconstructive surgery, the challenge still remained to differentiate from the others and inform current and potential patients of all the offerings. The first phase involved a complete creative rebranding which was undertaken in collaboration with a Manhattan ad agency. Everything from a new logo to a new tagline and from new print creative to new TV spots were created. A media plan was launched that included an extensive direct mail effort working in tandem with local TV, print ADS and a new Web site. River Edge Dental and 201 Marketing and Media continue to work together and like their dental practice, utilize the most innovative opportunities around.